For most lifestyle operators the choice comes down to two broad models: run as a genuine private members club, where people join in advance and there is no casual public access, or run as a publicly licensed venue that anyone of age can enter subject to your door policy. A members club gives you more control over who comes in and can change how alcohol is supplied, while a licensed venue is simpler for visitors to access but brings the full weight of public premises licensing. Neither is automatically better, and the right answer depends on your space, your audience and your local council.

This guide is general information and not legal advice. The legal effect of each model depends on the detail of how you set it up and operate, so use this to understand the trade-offs and then take advice on your own plans from a licensing solicitor or your council.

What a private members club actually means

A true members club is more than a sign on the door. Members join in advance, there is a genuine process to become one, and the club is run for the benefit of its members rather than open trade. Done properly, this model can support a club premises certificate for alcohol and gives you firmer grounds to refuse or remove people, because membership is a privilege you grant rather than a right anyone can demand. The catch is that it only protects you if it is real: a membership scheme that lets anyone pay at the door and walk straight in will usually be treated as a public venue whatever you call it.

Members club models are also part of how venues build trust and discretion with a cautious audience, which we cover from the visitor side in UK lifestyle club membership and privacy.

What a licensed public venue allows

A publicly licensed venue, operating under a premises licence, can admit members of the public within its licensed hours and conditions. This makes it easier for newcomers to find and visit you, which matters if growth depends on a steady flow of first time guests. The cost is that you carry the full set of public licensing duties, you may face more conditions from the council, and your ability to exclude people rests on your published door and house rules rather than on membership. Many operators run a hybrid in practice, with a public premises licence and a membership or pre booking layer on top to manage who attends.

The trade-offs side by side

A members model tends to offer more control, stronger grounds for refusing entry, and a sense of belonging that regulars value, at the cost of a higher barrier for newcomers and the need to run the membership genuinely. A public model tends to offer easier access and simpler growth, at the cost of more licensing exposure and weaker exclusion rights. Think about which problem you would rather have: too few newcomers, or too little control over who walks in. Your honest answer points to the model that suits you.

Whichever you choose, the licensing detail matters. Read it alongside our guide to whether you need a licence to run a swingers club and the wider adult entertainment licensing picture.

Getting the decision right

Decide the model before you commit to premises, because it affects everything from your licence application to your insurance and your marketing. Write down how entry, membership and removals will work in practice, then test that against the rules with someone who knows licensing. A model that looks neat on paper but is run loosely in reality is the worst of both worlds, so build something you can actually operate the way you describe it.

Frequently asked questions

Is a members club always safer legally than a public venue?

Not automatically. A members model can offer more control and change how some things are licensed, but only if it is set up and run genuinely. A nominal membership that admits anyone at the door will usually be treated as a public venue.

Can I run both a membership and a public licence?

Many operators do run a hybrid, holding a public premises licence while adding a membership or pre booking layer to manage attendance. Whether that suits you depends on your aims and your council’s view, so take advice.

Which model makes it easier to attract newcomers?

A public model generally lowers the barrier for first time guests, while a members model asks more of them up front. Choose based on whether your growth depends more on new visitors or on a trusted regular community.

Where can I get advice on my specific plans?

A licensing solicitor and your local council are the right sources for your own situation. This guide is general information, not legal advice.